Focus Groups Research: Blade Runner

Focus groups are used in the film industry to collect reviews before a film is released to ensure that it isn’t deemed ‘a flop’ so that the company can gain a profit. If the group isn’t pleased by the film, the film executives would then change the film to suit the target audience’s requests.

Blade Runner is great example of the effect a focus group has a on a the release of a film as they didn’t understand the original ending. Due to this Ridley Scott, the director, and the other film executives had created a few different versions of the films ending.

Included below are two different cuts of the ending.

Directors Cut:

Edited Ending:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s